taught courses & supervised projects
 
the point of a university seminar is not to learn and know; it is to think, to question, and to understand.
 
 
 
 
 
politische kommunikation & polit-pr in europa
political communication & political pr in europe
 
taught for
the institute for communication science and media research
at ludwig maximilians university munich
in the winter semesters 2008/09, 2009/10, 2010/11
 
 
content & aims
kaum eine politische institution sieht sich so vielen kommunikativen herausforderungen gegenüber wie die eu. bekannt sind spektakuläre pr-erfolge (z.b. klimaschutzagenda) und spektakuläres scheitern (z.b. verfassungsdebatte). eingezwängt zwischen nationalen kommunikationsarenen, gescholten für zu wenig transparenz/responsivität und herausgefordert durch einen zunehmenden bedarf an öffentlicher kommunikation hat die eu ihre kommunikationspolitik zur priorität erklärt. das seminar soll einen einblick geben in problemstellungen/strategien/hintergründe politischer kommunikation auf europäischer ebene.
 
hardly a political institution is confronted by as many communicative challenges as the eu. spectacular pr successes (e.g., the agenda on climate change) have become known as well as spectacular failure (e.g., the debate on the eu constitution). entwined between national communication arenas, criticized for lacking transparency and responsivity, and challenged to meet a rising demand for public communication, the eu has declared its communication policy one of its priority policy areas. this seminar provides insights into the difficulties, strategies and backgrounds of political communication on a european level.
 
 
course setup
introduction to the course
european public sphere
eu communication policy i: communication strategy
eu communication policy ii: routine communication
eu communication policy iii: campaigns
eu communication policy iv: issues management & climate change
eu communication policy v: scandals & counterpublics
national communication policy in the eu i: (in)transparency
national communication policy in the eu ii: referenda campaigns
nongovernmental communication in the eu: lobbying & public opinion
current issues in european political communication
european vs national communication policy i: actors & strategies
european vs national communication policy ii: democracy & public sphere
european communication roundtable
european public sphere revisited
conclusion