taught courses & supervised projects
 
the point of a university seminar is not to learn and know; it is to think, to question, and to understand.
 
 
 
 
 
propaganda!
propaganda!
 
taught for
the institute for communication science and media research
at ludwig maximilians university munich
in the winter semester 2011/12
 
 
content & aims
kriege werden nicht alleine auf dem schlachtfeld, sondern auch im kampf um die deutungshoheit in der öffentlichen debatte gewonnen. aber auch in einer vielzahl ziviler auseinandersetzungen besitzt die strategische beeinflussung der öffentlichen wahrnehmung der konfliktparteien und -handlungen (oft unter eklatanter missachtung von wahrhaftigkeit und objektivität) zentrale bedeutung. mit ihren studien zur propaganda legten lazarsfeld und andere die grundsteine der modernen kommunikationswissenschaft, ihre fragen prägen das fach bis heute. in diesem kurs werden wir uns mit propaganda aus einer vielzahl von perspektiven befassen: wie funktioniert propaganda? wie wirkt sie? und vor allem: warum funktionieren oft uralte, längst durchschaute propagandastrategien noch immer? wie gehen journalisten mit propaganda um? wie verändern online-medien die weise, in der propaganda betrieben wird? gerade vor dem hintergrund immer subtilerer, raffinierterer propagandastrategien stellt sich die frage nach der beeinflussbarkeit öffentlicher meinung im konflikt - ob in libyen, im atomkonflikt, oder im nahost-friedensprozess - mit erneuter brisanz.
 
wars are not won on the battle field alone, but also in the struggle over the prerogative of interpretation in the public debate. but also in many civil controversies, the exertion of strategic influence upon the public perception of the conflict parties and actions (often with utter disregard for truthfulness and objectivity) is crucially important. with their studies on propaganda, lazarsfeld and others laid the foundations of modern communication science, and their questions continue to shape the discipline to date. in this course, we will tackle propaganda from a variety of perspectives: how does propaganda function? what effects does it have? and most of all, why do often ancient, long and well understood propaganda strategies still continue to work? how do journalists deal with propaganda? how do online media alter the way in which propaganda is used? particularly against the backdrop of ever more subtle, refined propaganda strategies, the question how influencable public opinion can be in conflict situations - whether in libya, the controversiy on nuclear power, or the peace process in the middle east - is gaining renewed importance.
 
 
course setup
that's all propaganda! conceptual clarifications
in the beginning, there was propaganda research: origins of communication science
brainwashed by the radio? the questions of propaganda research
do you want total propaganda? totalitarian political agitation
why we fight. world war propaganda of the democracies
the enemy does not sleep. propaganda in the cold war
the language of goebbels & co. forms of propaganda
tools of desinformation. propaganda techniques
mission accomplished? how does propaganda work, and why?
terrorists everywhere. modern forms of propaganda
we are the good guys. public diplomacy & international public affairs
populists & hate preachers: propaganda of parties and non-state actors
tales of the struggle between good and bad: the media's treatment of propaganda
trust me, i'm a blogger. propaganda in times of the internet
that's all propaganda! strategies for dealing with a combat term